Self directed projects

This is a selection of self-initiated projects I’ve created over the years after being inspired to explore a topics or ideas through exercising design.

Saltwater Clothing Co.

During the COVID-19 lockdown of 2020, I had the idea of designing playful, east coast themed merchandise designs. Areas of interest, activities, and culturally significant ideas were explored and designed around.

Foggy Bay Brewing

This project is an ongoing ground-up branding exercise inspired by the rapidly growing craft brewery boom in Nova Scotia. Simplistic yet attention-demanding artwork is the approach here for these fake tasty treats!

Assorted graphic posters

I’m constantly playing around with ideas that I want to see turned into a design excercise. I use my free time to keep these experiments running.

Stellar Industrial rebrand

This project was triggered by a visit to an industrial equipment warehouse and retailer. As I was looking for tools to work on my car, I noticed the trend of relatively forgettable branding that made up the industrial park that I was in. I was amazed by range of products and services offered by this particular business and realized it should have an identity that is visually striking to stand out to not be easily overlooked like its local competitors.

Halifax Cheap Eats

Remembering back to my “starving student” days, I decided to pay homage to several of the food joints I held near and dear to my heart. I have a lot of good memories from these spots that I wanted to share to new waves of students in the area as a budget guide of sorts that’s easy on the wallet and hard on hunger.