Structural Packaging Design
Deeply passionate about packaging design, I have over two years of amazingly fast paced industry experience in the highly competitive world of children’s toys.
My experience has immersed me in market research, concept exploration, prototyping, and efficiency-driven refinement stages. Along with all these elements are an array of both engineering and artistic skills that I’ve picked up and excelled in.
Key areas of expertise include:
- Manual dieline design for E-flute, Microflute, Boxboard, and acetate substrates
- Esko i-Cut Production, Esko Layout Essentials, and Onyx RIP-Que workflow software
- Esko Kongsberg CAD cutting table operation for prototyping packaging
Graphic Design
For over eight years, I’ve been relied on for integral graphic design roles in the industry providing both in-house and freelance services through digital and print mediums.
Key areas of expertise include:
- Creating ground-up brands and establishing identity standards on both physical and digital marketing collateral
- Developing and designing web content, client newsletters, event support materials and HTML Email communications
- Developing strategically targeted brochures, booklets and mixed media advertising campaigns with marketing teams and creative directors
- Responsive web design implementing e-commerce platforms
Photography
Having developed an interest in photography during my childhood, I’ve grown deep roots into the practice as not only a hobby, but recently a powerful asset in my professional skillset that I’ve boosted by continuing education and constant practice.
Key areas of expertise include:
- Experience in product photography in studio with various lighting methods and modifiers
- On-location lifestyle shoots for directed portraits, candids, and facilities shooting
- Landscape photography
- Analog film photography