On items with only a few components, theres always a challenge waiting for how to best fill the space in a playful and interesting way that catches the consumer’s eye. This is a prime example where my goal was to create lots of presence with only a few little pieces.

The theme of this item was to have play cosmetics reimagined as supermarket items. The cute little lip gloss items needed to be energetically displayed, so we decided to include a rolling shopping cart to be used as storage, and why not use that as an opportunity to create a diorama of sorts.

To suspend the items as if they were bouncing out of the shopping cart, a double blister was used, locking into a small paper insert inside the cart on the bottom, and into the printed scenery insert at the top and backdrop of the box’s interior.

The base for the cart at the very bottom of the box helped prevent the cart from rolling around, securing its wheels in place and raising the cart up so everything could be seen from the window.

Being a value price-point item, I had to really be thoughtful in how best to achieve the scene structurally while in a tight, restrictive budget. Every packaging component serves multiple purposes, both as printed scenery to make the display and theme really speak for itself, and to secure the arrangement for harsh transit conditions.

Together, every packaging component works together as a system without distracting from the fun theme we wanted to jump out at the customers and creates a much more impulsive urge to pick the box up in-store.